|Quick tips for placing a successful
Most of the search criteria makes up part of
the structure and wording of the advert. It is advisable not to
include these items within the description so as not to double up
on these details, therefore maximising the additional selling features
that can be included in the advert.
Always ensure that the search criteria is set up
correctly before placing the advert and after each alteration or
The larger geographical areas are set in the drop
down boxes to ensure that matches are found for all adverts. When
entering your local area ensure that you use a city, town or borough
name which you think best describes your location and that you believe
customers are most likely to request. Ensure names are correctly
When entering keyword details, try to use the most
common word to describe your item or service.
Take advantage of focus days when
placing an advert. Adverts in all these sections have a duration
of 16 days. By placing an advert on the day prior to the relevant
focus day, 3 focus days will be included within the duration period.